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作者: Michael Daehn
出版社: marketingenious
关键词: marketing, guide, increasing, complete, genius, keys, seven
页数: 173
出版时间: 2004-10
ISBN-10: 1411614917
ISBN-13: 9781411614918

Many marketing books jump right into the promotion process where instructions on how to broadcast the marketing message are described in detail. The problem with that approach is that if you are sending out the wrong message, it will not only be ineffective but counterproductive. The Seven Keys starts with defining the message that you are going to broadcast, then it explains the best way to communicate that message, and finally how to guage and maintain an effective marketing campaign. FREE downloadable e-book version at:

作者: Newt Barrett Joe Pulizzi
出版社: LULU
关键词: customers, content
页数: 100
出版时间: 2007
eBookDB-ID: ML00146141

The eBook, Get Content.Get Customers., is designed as a concise & practical guide to the brand new world of content marketing. It’s an abbreviated version of their 2008 print version, to be released in early 2008.Readers can expect to learn the following: 鈥he 3 reasons traditional marketing isn鈥檛 working鈥ontent marketing is the biggest industry you鈥檝e never heard of鈥hat content marketing really is and why it is important鈥hy you must now think like a publisher today鈥he 11 biggest benefits of content marketing鈥he seven deadly sins of content marketing

作者: Siegfried Debrah
出版社: ILRI (aka ILCA and ILRAD)
关键词: marketing, producers, patterns, sale, markets, ethiopia, dairy, first
页数: 36
出版时间: 1991
ISBN-10: 9290531754
ISBN-13: 9789290531753

作者: James Cosgrove
出版社: DIANE Publishing
关键词: limited, marketing, data, scope, issue, inappropriate, affected, advantage, cms, assists, beneficiaries, medicare
页数: 48
出版时间: 2010-05
ISBN-10: 1437928080
ISBN-13: 9781437928082

Questions have been raised about complaints that some Medicare Advantage (MA) org. and their agents inappropriately marketed their health plans to Medicare beneficiaries. Inappropriate marketing may include activities such as providing inaccurate info. about covered benefits and conducting prohibited marketing practices. The Centers for Medicare and Medicaid Services (CMS) is responsible for oversight of MA org. and their plans. This report examined: (1) the extent to which CMS has taken compliance and enforcement actions; (2) how CMS has helped beneficiaries affected by inappropriate marketin

作者: Joseph E. Bentzel
出版社: Asymmetric Marketing
关键词: software, superpowers, chasm, tossing, marketing, asymmetric
页数: 188
出版时间: 2006-10-09
ISBN-10: 1419649809
ISBN-13: 9781419649806

作者: Phil Tripp
出版社: Marketing Your Passion
关键词: job, searches, education, guide, passion, marketing
页数: 52
出版时间: 2007-11-01
ISBN-10: 142762836X
ISBN-13: 9781427628367

作者: Eloisa Raynault
出版社: DIANE Publishing
关键词: hispanic, audiences, safety, bicyclist, pedestrian, promoting
页数: 45
出版时间: 2010-08
ISBN-10: 1437928668
ISBN-13: 9781437928662

Report of a project which had the following objectives: (1) the development of a plan for marketing pedestrian and bicycle safety issues/concerns to different Hispanic populations in the United States; and (2) the development of materials in different formats that will be used to promote pedestrian and bicycle safety issues in the Hispanic community. This marketing plan presents the recommendations about the audience, the safety issues to be addressed, the types and format of messages, the media, and the potential methods of dissemination of the outreach materials. Also included in this market
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